Rich Study and Working experience in Hong Kong, Macau, U.S.A., and Europe.

WORKING EXPERIENCE

2012.11-2013.03 Program Assistant (Internship), Amity Foundation, Hong Kong
•Joint organized various charity activities (E.g. Walk for Living Water2013: pivotal annual brand-building charity activities)
•Edited organization’s press releases for Newspapers, Official Website and Facebook. Over 50% got published
•Committed, as an in-house PR consultant, to maintaining positive images for a Mainland background NGO in Hong Kong

2009.06-2012.09 Manager Assistant (Vacation Placements), Tianjin Super Garden Hotel, Tianjin
•Applied Customer Relationship Management and data mining technologies into customer communication effectiveness monitoring and management
•Increased customer satisfaction by 20% in three month. (Measured by website access simplicity, personalized service, etc.)
•Received foreign VIPs (E.g. German VIPs from Tianjin International Automobile Show)

2011.06-2011.09 Asian Desk Manager Assistant (Internship), World Trade Center San Diego
•Investigated and reported previous small medium enterprise (SME) successful international entry cases
•Communicated about trade events (E.g. The China Export Commodities Fair) and find recent trade leads (concentrate on food industry) in China to local associations
•Provided entry model & marketing advises for a local fast food chain (Jack in the box) on entering Chinese southern market. Proposal got admitted by the client


EXTRACURRICULAR ACTIVITIES

2012.12-2012.12 PR Volunteer, 55th Asia-Pacific Film Festival, Macau
•Acted as a liaison between organizer and Taiwan delegation. Participated in festival process planning

2011.12-2011.12 VIP Reception Assistant, AmCham Macau Annual Ball, Macau
•Performed as a liaison between organizer and American VIP guests

2011.03-2011.04 Head of Marketing Consultant Team, Marketing project to increase performance of Garden Fresh Grill & Smoothie, San Diego
•Recruited and managed a marketing team form diverse backgrounds: Accounting, Finance, Marketing, PR, and etc.
•Investigated varied preferences of individuals from different ethnicities, professions by conducting qualitative and quantitative marketing research. Came up with marketing improvement proposal. Increased client’s sales by about 8% in three month

2008.09-2010.06 Reception Assistant, Student Affairs Office, University of Macau
•Collected and analyzed students’ information by conducting SPSS and Excel in order to provide better service to students
2009.10-2010.01 Group Leader, “Global Management Challenge” (A competition on business strategy generating and decision making)
•Assumed leadership role and finalized group decisions. Achieved second place in competition (student group)

2009.10-2009.10 Research Assistant, 14th Macau International Investment Fair, Macau
•Communicated with 38 exhibitors and investigated the satisfaction of visitors. Awarded as “The Best Performance RA”